Graham Brown, founder of Asia Tech Podcast and Pitchdeck Asia TV joined us in a conversation about his current focus in the podcasting and video media business and his thoughts on the recent major announcements that shook the podcasting world and its impact to Asia Pacific. We first dived into his background and how he has decided to go into the podcasting business. We discuss the Asia Tech Podcast and its intended audience, and how he focused on the storytelling aspect of his media business. Last but not least, Graham discuss the general market trends for podcasting in Asia Pacific, and where it will be heading in the next 3-5 years.

Here are the interesting show notes and links to the discussion (with time-stamps included):

  • Graham Brown (@GrahamDBrown , LinkedIn), Founder of Asia Tech Podcast and PitchDeck Asia TV [0:22]
    • How did you start your career? [0:46]
    • From your career journey, what are the interesting lessons learnt? [4:43]
  • Asia Tech Podcast and Podcasting in Asia Pacific [6:11]
    • What’s the backstory behind Asia Tech Podcast and PitchDeck Asia TV? [6:33]
    • Why did you choose to move to Singapore and use it as the HQ for Asia Tech Podcast? [8:05]
    • The story of PitchDeck Asia TV. [10:04]
    • What are the themes behind Asia Tech Podcast and who are the intended audience? [11:58]
    • Podcasting is a non-zero sum game unlike news media. [15:10]
    • Can you talk about the interesting guests on your podcast? [16:17]
    • What will be your advice for someone who wants to start a podcast? [20:08]
    • How do you typically work with someone who may be interested to create a podcast? [21:26]
    • Distribution is probably one of the biggest problems which I will divide between discovery and curation. How does a podcaster need to break out to gain more audience in your opinion? [24:15]
    • Do you think that podcasters need to invest their time in the new streaming platforms such as Acast, Stitcher, Spotify and Himalaya? [26:50]
    • Let’s switch to trends on podcasting. What are your thoughts on the nascent podcasting market in Asia Pacific? [28:06]
    • Do you think that the podcasting market in Asia Pacific will go more like the US model predicated on advertising or the China model centred on micro-transactions? [31:48]
    • What are the key verticals and markets that are currently of interest in podcasting in this region? [33:52]
    • What are your thoughts on the recent acquisition of Gimlet and Anchor by Spotify, investment in Himalaya and presence of Luminary, the netflix of podcasts? How will it impact the podcasting market across the world? [36:58]
    • You have recently interviewed other podcasters in Asia Pacific (including our host Bernard as well), what are the general takeaways you can share about talking to them? What are the key ideas and challenges do they face? [38:35]
    • What are the metrics or how do you know if Asia Tech Podcast is successful in your own opinion in 3-5 years time? [43:00]
  • Closing [45:27]
    • Can you recommend a book or movie or podcast or anything which recently made an impact to your work and personal life? [45:50]
    • How do my audience find you? [48:45]

Podcast Information:

The show is hosted by Bernard Leong (@bernardleong & weibo) and are sponsored by Ideal Workspace (Twitter, Facebook and LinkedIn) with their new Altizen Desk (Twitter, Facebook, Medium). Sound credits for the intro music: Taro Iwashiro, “The Beginning” from Red Cliff Soundtrack and this episode is edited by Carol Yin, and co-produced by Carol Yin and Bernard Leong.